Privacy policy

This Privacy Policy describes how House of Urban, the official online store of Urban Bespoke Styling Limited (the "Site", "we" or "us"), collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site, and when you subscribe to our marketing emails.

Urban Bespoke Styling Limited is the data controller for the personal information described in this Privacy Policy. We are registered in England and Wales under Company Number 11756734, with a registered address at 5 Delaware Drive, Tongwell, Milton Keynes, England, MK15 8HD.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or subscribe to our marketing emails. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels
  • Disclosure for a business purpose: shared with our processor Shopify

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify

Customer support information

  • Examples of Personal Information collected: your name, email address, telephone number, order number, and any other information you choose to include in your enquiry.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, and with our email provider where you contact us by email.


Marketing information

  • Examples of Personal Information collected: your email address, and where you provide it, your name. We also record the date and time you subscribed, the page you subscribed from, your marketing preferences, and how you interact with the emails we send.
  • Purpose of collection: to send you marketing emails about new builds, styling programmes, products, offers and events, and to measure and improve those emails.
  • Source of collection: collected from you when you subscribe through a sign-up form on our Site, or when you opt in to marketing at checkout or when creating an account.
  • Disclosure for a business purpose: shared with our processors Shopify and Klaviyo.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We use Klaviyo to manage and send our marketing emails. You can read more about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/legal/privacy/privacy-notice.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, providing customer support, and, where you have asked us to, keeping you up to date on new products, services, and offers.

Lawful basis

Under the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, and under the General Data Protection Regulation ("GDPR") if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:

  • Your consent, for example when you subscribe to our marketing emails or agree to non-essential cookies;
  • The performance of the contract between you and the Site, for example to fulfil an order you have placed;
  • Compliance with our legal obligations, for example to keep the records required by tax law;
  • To protect your vital interests;
  • For our legitimate interests, which do not override your fundamental rights and freedoms, for example to prevent fraud and to keep our Site secure.

Our marketing emails are also governed by the Privacy and Electronic Communications (EC Directive) Regulations 2003 ("PECR"), as amended.

Email marketing

We send marketing emails only to people who have asked to receive them. We rely on your consent as our lawful basis for sending them.

You give that consent by entering your email address and submitting one of our sign-up forms, by opting in during checkout, or by opting in when you create an account. We do not add you to our marketing list on any other basis, and we do not buy or rent marketing lists.

Our marketing emails cover new builds, styling programmes, product launches, offers and events from House of Urban and Urban Automotive.

We use Klaviyo to manage and send these emails. Klaviyo acts as our processor and stores your email address, your marketing preferences, a record of when and where you subscribed, and how you interact with our emails.

You can withdraw your consent at any time. Every marketing email contains an unsubscribe link, and you can also email us at info@urban-automotive.co.uk to be removed from our list. Withdrawing your consent does not affect the lawfulness of any processing carried out before you withdrew it, and it does not stop us sending you service messages relating to an order you have placed.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information, and in any event for as long as we are required to keep it in order to meet our legal, tax and accounting obligations.

Where you have subscribed to our marketing emails, we keep your email address, your consent record and your marketing preferences for as long as you remain subscribed. If you unsubscribe, we keep a minimal record of your email address and the fact that you opted out, so that we do not contact you again.

For more information on your right of erasure, please see the 'Your rights' section below.

Automatic decision-making

If you are a resident of the UK or the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

    Your rights

    UK GDPR and GDPR

    If you are a resident of the United Kingdom or the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. You also have the right to object to processing carried out on the basis of our legitimate interests, to ask us to restrict processing, and to withdraw your consent at any time where we rely on consent. If you would like to exercise any of these rights, please contact us using the details in the "Contact" section below.

    You also have the right to ask us to stop using your personal information for direct marketing at any time, either through all channels or through selected channels. We will always comply with that request.

    Your Personal Information will be initially processed in Ireland and then will be transferred outside of the United Kingdom and Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    Cookies Necessary for the Functioning of the Store

    Name Function
    _ab Used in connection with access to admin.
    _secure_session_id Used in connection with navigation through a storefront.
    cart Used in connection with shopping cart.
    cart_sig Used in connection with checkout.
    cart_ts Used in connection with checkout.
    checkout_token Used in connection with checkout.
    secret Used in connection with checkout.
    secure_customer_sig Used in connection with customer login.
    storefront_digest Used in connection with customer login.
    _shopify_u Used to facilitate updating customer account information.

    Reporting and Analytics

    Name Function
    _tracking_consent Tracking preferences.
    _landing_page Track landing pages
    _orig_referrer Track landing pages
    _s Shopify analytics.
    _shopify_fs Shopify analytics.
    _shopify_s Shopify analytics.
    _shopify_sa_p Shopify analytics relating to marketing & referrals.
    _shopify_sa_t Shopify analytics relating to marketing & referrals.
    _shopify_y Shopify analytics.
    _y Shopify analytics.


    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as https://www.allaboutcookies.org.

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Contact

    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@urban-automotive.co.uk or by mail using the details provided below:

    Urban Bespoke Styling Limited, trading as House of Urban, 5 Delaware Drive, Tongwell, Milton Keynes, England, MK15 8HD, United Kingdom. Registered in England and Wales, Company Number 11756734.

    If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the Information Commissioner's Office ("ICO"), the United Kingdom's supervisory authority for data protection:

    If you are a resident of the EEA, you may also lodge a complaint with your local data protection authority.

    Last updated: 13 August 2026